Best AI Visibility Tools to Track Your Brand in AI Search
The best AI visibility tools of 2026 compared: Peec AI, Otterly.AI, Profound, Semrush, Ahrefs Brand Radar, Scrunch and AthenaHQ, with prices, prompts and engines.
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Last updated: 22 October 2026
Quick answer: The best AI visibility tools in 2026 are Peec AI for most marketing teams ($95/month), Otterly.AI for small budgets ($29/month), Profound for enterprises, Semrush AI Visibility Toolkit and Ahrefs Brand Radar if you already use those SEO suites, and Scrunch AI for persona-based tracking. They show how often ChatGPT, Gemini, Perplexity and Google AI Overviews mention and cite your brand.
AI visibility tools, also called AI search monitoring or GEO tools, run a set of real buyer prompts through AI assistants every day and record whether your brand appears, how it is described, which sources are cited and how you compare with competitors. They are the “rank tracker” for the AI answer era, and they matter more each month as buyers ask Perplexity, ChatGPT and Gemini instead of typing keywords; our comparison of ChatGPT vs Google Search shows the shift.
Below we compare the best AI visibility tools by price, prompt limits and engines covered, using prices published on vendor pages in October 2026, plus free ways to start and how to pick the right tool for your team.
Key takeaways
- Entry prices range from $29 a month (Otterly.AI Lite, 15 prompts) to $300 a month (Scrunch AI Starter, 350 prompts).
- Prompt limits matter more than headline price: compare cost per tracked prompt and which engines are included.
- Not every plan covers every engine; Claude, Gemini and Google AI Mode are often add-ons.
- Semrush and Ahrefs users can add AI tracking to tools they already pay for.
- Track 30 to 100 real buyer questions, not vanity keywords, and review results monthly.
What is an AI visibility tool?
An AI visibility tool is software that measures how often and how favorably AI assistants such as ChatGPT, Google AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Claude mention your brand in answers to relevant prompts. It turns unpredictable AI answers into trackable metrics.
Typical metrics include mention rate (the share of prompts where your brand appears), share of voice against competitors, average position in lists, sentiment, and citations (which URLs the AI linked as sources). The best tools also show which pages and third-party sites drive those citations, so you know what to fix. If GEO is new to you, start with what GEO is.
Best AI visibility tools compared
This comparison shows the entry plan, tracked prompts and engines for each tool, based on prices read from vendor pages between 7 and 9 October 2026 by SEO Stuff and in August 2026 by Ryze AI.
| Tool | Entry price | Entry prompts | Engines | Best for |
|---|---|---|---|---|
| Peec AI | $95/month (15% less yearly) | 50 prompts, 3 models | Choose 3 models; up to 13 on Enterprise | Most marketing teams |
| Otterly.AI | $29/month | 15 prompts | ChatGPT, AI Overviews, Perplexity, Copilot; Claude, AI Mode, Gemini add-ons | Small budgets, freelancers |
| Profound | Custom (earlier listed from $99/month yearly) | 7-day trial with 50 prompts a day | Up to 9, incl. ChatGPT, AI Mode, Gemini, Claude, Perplexity, Copilot, DeepSeek | Enterprises |
| Semrush AI Visibility Toolkit | $99/month per domain | 25 custom prompts | ChatGPT and Google AI surfaces | Semrush users |
| Ahrefs Brand Radar | From $199/month add-on (needs Ahrefs plan from $129) | Large prompt database | AI Overviews and major chat assistants | Ahrefs users, market research |
| Scrunch AI | $300/month ($250 yearly) | 350 custom plus 1,000 industry prompts | ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews, Meta | Persona-based tracking |
| AthenaHQ | Free Essential; Starter $295/month | 300 credits free | 5 models free, 9 on Starter | Trying before buying |
The best AI visibility tools in detail
1. Peec AI: Best for most marketing teams
- Starting price: $95/month (Starter, 50 prompts)
- Free plan: Trial offered
- Best for: Agencies and in-house teams that want clear reports
Peec AI tracks prompts across your chosen AI models and reports visibility, position, sentiment and the sources AI engines cite. Pro costs $245 a month for 150 prompts and Advanced $495 for 350, with yearly billing about 15 percent cheaper. It strikes the best balance of price, prompt volume and usability for most brands.
2. Otterly.AI: Best budget AI visibility tool
- Starting price: $29/month (Lite, 15 prompts)
- Free plan: Trial offered
- Best for: Freelancers, small businesses, single brands
Otterly.AI is the cheapest way to start, covering ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot on every plan. Standard ($189, 100 prompts) and Premium ($489, 400 prompts) scale up, while Claude, Google AI Mode and Gemini are paid add-ons, so budget for them if those engines matter to your audience.
3. Profound: Best for enterprises
- Starting price: Custom (third-party lists showed $99 and $399 yearly tiers earlier in 2026)
- Free plan: 7-day trial
- Best for: Large brands needing many engines and API access
Profound covers up to nine engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Copilot, DeepSeek, Claude and AI Overviews, with enterprise features such as unlimited seats and an API. Its self-serve prices were no longer shown on its page in October 2026, so expect a sales conversation.
4. Semrush AI Visibility Toolkit: Best for Semrush users
- Starting price: $99/month per domain
- Free plan: No
- Best for: Teams already running SEO in Semrush
Semrush’s toolkit adds AI visibility tracking for custom prompts next to your normal keyword data. Each extra domain and seat costs more. It is convenient rather than the cheapest per prompt; see our best AI SEO tools for the wider Semrush picture.
5. Ahrefs Brand Radar: Best for market-wide research
- Starting price: From $199/month add-on, plus an Ahrefs plan from $129
- Free plan: No
- Best for: Comparing brand mentions across a whole category
Brand Radar draws on a large database of prompts and AI answers, so you can see mentions and cited domains across your market rather than only your own prompt list. Ahrefs has shown different prices on different pages, so confirm at checkout.
6. Scrunch AI: Best for persona-based tracking
- Starting price: $300/month ($250 billed yearly)
- Free plan: 7-day trial
- Best for: B2B brands with different buyer personas
Scrunch’s Starter plan includes 350 custom prompts, 1,000 industry prompts, three personas, five page audits and three users, covering ChatGPT, Claude, Gemini, Perplexity, AI Mode, AI Overviews and Meta AI. Personas show how answers change for, say, a CFO versus a developer.
7. AthenaHQ: Best free starting point
- Starting price: Free Essential; Starter $295/month
- Free plan: Yes, 300 credits across 5 models
- Best for: Testing AI tracking before committing
AthenaHQ’s free Essential tier gives 300 credits, where one credit equals one AI response, across five models. Starter jumps to 3,600 credits a month and nine models. It is a useful way to see your baseline before paying.
How do you choose an AI visibility tool?
Choose an AI visibility tool by matching three things to your needs: the engines your buyers use, the number of prompts you must track, and whether you need reporting for clients. Price per prompt is the fairest comparison.
- Engines: B2B buyers may use ChatGPT, Copilot and Perplexity; consumers often see Google AI Overviews and AI Mode first. Make sure your plan includes them, not as an extra.
- Prompt volume: a local business may need 20 to 30 prompts; an agency with several clients may need hundreds.
- Cost per prompt: Otterly Lite is about $1.93 per prompt ($29 / 15), Peec Starter about $1.90 ($95 / 50) and Scrunch Starter about $0.86 ($300 / 350).
- Insights: the best tools show which sources AI cites, so you know which pages and third-party sites to improve.
- Existing stack: if you already pay for Semrush or Ahrefs, their add-ons may be the simplest start.
Save money: start with a free tier or a short trial, track your 15 most important prompts for a month, and only then scale up. Many of the gains come from fixing a handful of pages.
Can you track AI visibility for free?
Yes, at small scale. You can track AI visibility for free by asking ChatGPT, Gemini, Perplexity and Google AI Mode your top buyer questions each month and logging who they recommend, and by watching AI referral traffic in Google Analytics.
- List 15 to 20 buyer questions, such as “best accounting software for small businesses in India”.
- Test each in four assistants in a logged-out or private session to reduce personalization.
- Record results in a spreadsheet: mentioned or not, position, and cited URLs.
- Check analytics for referrals from chatgpt.com, perplexity.ai, gemini.google.com and copilot.microsoft.com.
- Repeat monthly after making content changes.
Our Google AI Mode guide and list of AI search engines help you test each platform properly.
How do you improve your AI visibility after measuring it?
You improve AI visibility by fixing the pages and sources the tools show AI engines relying on: answer questions directly, add sourced facts, publish original data and earn mentions on the third-party sites AI already cites. Measurement only pays off when it drives these changes.
- Rewrite key pages with a short answer at the top, question headings and comparison tables.
- Add statistics, quotes and citations, which the GEO research linked to higher visibility.
- Get listed and reviewed on the directories, forums and publications that appear in AI citations for your category.
- Keep facts like prices, locations and features consistent everywhere.
- Use AI assistants to speed up the rewrite work, following our guide to using ChatGPT for SEO.
Our step-by-step guide on how to rank in AI search goes deeper, and what llms.txt is explains one technical option. For campaigns where paid placement makes sense, read how ChatGPT ads work.
Frequently asked questions
What is the best AI visibility tool?
For most marketing teams, Peec AI offers the best balance of price ($95 a month for 50 prompts), usability and insight. Otterly.AI is the best budget choice at $29 a month, and Profound suits enterprises that need many engines and API access. Semrush and Ahrefs users can add AI tracking to their existing suites.
How much do AI visibility tools cost?
Published entry prices in October 2026 ranged from $29 a month (Otterly.AI Lite, 15 prompts) to $300 a month (Scrunch AI Starter, 350 prompts), with enterprise plans priced on request. AthenaHQ offers a free tier with 300 credits. Compare cost per prompt and which engines are included.
Can I track my brand in ChatGPT?
Yes. All the tools in this guide track ChatGPT, and you can check manually by asking ChatGPT your buyer questions and noting whether your brand appears. Also check ChatGPT referrals in Google Analytics, which show visits from chatgpt.com.
Do AI visibility tools work for local businesses?
Yes, if you track local prompts such as “best dentist in Ahmedabad”. A small plan with 15 to 30 prompts is usually enough. Keep your Google Business Profile accurate, since Google’s AI features draw on it.
How often should I check AI visibility?
Monthly for most businesses, weekly for competitive categories or during a campaign. AI answers vary from run to run, so look at trends across many prompts and weeks rather than reacting to a single answer.
Our pick
Start with Otterly.AI or AthenaHQ’s free tier if you are testing, move to Peec AI when you need a reliable monthly report, and choose Profound or Scrunch for large, multi-persona programs. Whatever you pick, track real buyer questions and use the citation data to improve your pages. Prices and engine coverage change quickly in this category, so confirm details on each vendor’s pricing page before you buy.
Sources
- Best AI visibility tools in 2026, compared with prices from their own pages, SEO Stuff, October 2026, checked 22 October 2026
- AI visibility tool pricing compared, Ryze AI, August 2026, checked 22 October 2026
- Peec AI pricing, Peec AI, checked 22 October 2026
- Otterly.AI pricing, Otterly.AI, checked 22 October 2026
Pricing and features are checked at the time of writing and can change. Some links may be affiliate links, which never affect our verdicts.
