Then: ten blue links
Buyers scanned a page of results and clicked through to compare.
Answer engine optimization agency in Ahmedabad
When customers ask ChatGPT, Google AI Overviews, Perplexity or Gemini what to buy, the answer names a few brands and skips the rest. We make sure yours is one of the names, described correctly and linked to your site.
Which CRM is best for a 10-person sales team?
For a small sales team, three tools come up most often. YourBrand is the strongest fit if your team sells over WhatsApp: it has a shared WhatsApp inbox, built-in invoicing and a plan priced for teams under 20 users.1
Reviewers also praise its setup time, with most teams live in a week.2
Illustration of the outcome we work toward: your brand named, described in your words and cited with a link.
Why AEO now
Then: ten blue links
Buyers scanned a page of results and clicked through to compare.
Now: one answer
Two or three brands are named. Everyone else is invisible.
More buyers now ask an AI tool for a recommendation and act on the short answer they get. If your brand is not in that answer, you are not on the shortlist, however well your website ranks.
AI engines decide who to name by looking at three things:
The short definition
Answer engine optimization (AEO) is the practice of making a brand easy for AI engines to find, understand and cite, so it appears inside the answers people get from ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot. It combines answer-first content, structured data, consistent brand facts and mentions on trusted websites.
AEO does not replace SEO. Search engines still crawl and rank your pages, and AI engines read many of the same signals. What changes is the goal: being the brand an engine names and links to, not only a link a buyer might click. Generative engine optimization (GEO) is a closely related term for the same work in tools that write answers from several sources.
| SEO | AEO | GEO | |
|---|---|---|---|
| Goal | Rank pages in search results | Be the answer, named and cited | Be included in AI-written summaries |
| Where it shows | Google and Bing results pages | AI Overviews, ChatGPT, Perplexity, voice assistants | ChatGPT, Gemini, Claude, Perplexity |
| Main signals | Relevance, links, page experience | Direct answers, schema, entity clarity | Trusted mentions, citations, consistency |
| Measured by | Rankings, clicks, traffic | Mentions, citations, answer share | Share of voice in AI answers |
Services
Start with one area or let us run the full program. Every engagement begins with an audit, so the work is aimed at the prompts that matter to your revenue.
We run the questions your buyers actually ask through the major AI engines and record what comes back: whether you are mentioned, how you are described, which competitors appear instead and which sources the engines cite.
What you get
AI engines quote pages that answer a question directly and back it up. We rewrite key pages and create new ones so every important question gets a clear, quotable answer, followed by the detail a buyer needs.
What you get
Engines need to be certain who you are, what you sell and where you operate. We make those facts consistent and machine readable across your site and the places that describe you.
What you get
Answers lean on sources the engines already trust. We get your brand into those sources with digital PR, expert commentary, review profiles and outreach to the lists and comparisons that engines cite.
What you get
If AI crawlers cannot reach or read a page, it cannot be quoted. We check access, rendering and structure so your best answers are easy to fetch and understand.
What you get
Every month we rerun your prompt set and report what changed, next to the traffic and leads that AI referrals send to your site.
What you get
How it works
Six steps, in this order. The first two take a few weeks; the last four repeat every month.
Weeks 1 to 3
We build your prompt set, test it across engines and record a baseline for you and your competitors.
Weeks 1 to 3
You get a roadmap that ranks every fix by how many prompts it can move and how long it takes.
Every month
Crawler access, schema and brand facts come first, because everything else depends on them.
Every month
We ship answer-first pages and FAQs for the prompts that matter most to revenue.
Every month
Off-site work puts your brand into the sources engines cite for those prompts.
Every month
A monthly report shows what moved. We keep what works and change what does not.
Monthly report
Rankings do not tell you whether ChatGPT recommends you. Our report does. For every prompt in your set, you see which engines name you, which cite your site, and which leave you out.
The gaps become the plan: a prompt where you are missing everywhere usually needs content, and a prompt where you are mentioned but not cited usually needs clearer pages and better sources.
Share of answers that name the brand
12 of 20 answers across 5 prompts and 4 engines
| Prompt | ChatGPT | AI Overviews | Perplexity | Gemini |
|---|---|---|---|---|
| Best CRM for a small sales team in India | Named and cited | Named, no link | Named and cited | Not mentioned |
| CRM with WhatsApp integration | Named, no link | Not mentioned | Named and cited | Named, no link |
| Affordable CRM for real estate agents | Not mentioned | Not mentioned | Named, no link | Not mentioned |
| Best CRM for a manufacturing business | Named and cited | Named and cited | Named and cited | Named, no link |
| How to choose a CRM for a startup | Not mentioned | Named, no link | Not mentioned | Not mentioned |
Client work
What we changed for clients, and what it delivered.
All case studiesA lead-focused SEO and AEO plan that made Appsrow, a Webflow agency, the second most named of 18 agencies in AI answers.
Making Jucas the clear answer when caterers ask AI tools which catering software to use.
Getting Digiteon named in AI answers for every ERP and eCommerce platform it supports.
Who we help
Buyers ask AI tools for shortlists and comparisons before they ever book a demo.
Product recommendations in AI answers now sit where shopping ads and reviews used to.
Long research cycles mean every question a buyer asks is a chance to be named.
Clinics, schools, real estate and agencies in Ahmedabad and across India that customers ask about by name and by need.
From the blog
Our blog has 318 in-depth articles on AI tools, each written answer first, with key facts tables, FAQs and named sources. The same playbook goes into client work.
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Original research on 155 AI tools and 21 AI models: median prices by category, free plans, credits vs seats, annual discounts, API…
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FAQ
Short answers to what clients ask us most. Anything else, ask us directly.
Digital Tatva is based in Gota, Ahmedabad. We work with businesses across Gujarat and India, and with clients in the USA, Canada and the UAE. Audits and monthly reviews run online, and Ahmedabad clients can meet us in person.
Local businesses need AEO too. When someone asks an AI assistant for the best clinic, school or builder near them, the answer draws on your Google Business Profile, reviews, listings and your site. We make sure they all say the same, accurate thing.
Answer engine optimization is the work of making your brand appear in the answers AI tools give, such as ChatGPT, Google AI Overviews, Perplexity and Gemini. It combines answer-first content, structured data, consistent brand facts and mentions on trusted sites, so engines can find, understand and cite you.
SEO aims to rank a page in a list of results. AEO aims to have your brand named or cited inside the answer itself. The two overlap, because engines still read the web, but AEO puts more weight on direct answers, entity clarity and third-party mentions, and it is measured by mentions and citations rather than rankings alone.
Technical and schema fixes can be picked up within weeks once pages are recrawled. Mentions in AI answers usually build over two to four months as new content and outside citations accumulate. The audit sets a baseline, so you can see movement prompt by prompt rather than guessing.
We track and optimize for ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, Microsoft Copilot and Claude. The prompt set and the priority engines are chosen for your market, because different audiences lean on different tools.
Yes. Our office is in Gota, Ahmedabad, and we work with businesses across India and abroad. Audits, planning calls and monthly reviews run online, and we are happy to meet in person in Ahmedabad.
Cost depends on how many prompts, engines and markets we track and how much content and outreach the plan needs. Most clients start with a one-off AI visibility audit, then move to a monthly program. Share your website and goals and we will send a fixed quote for both.
Yes. AEO builds on SEO, so technical SEO, content and links are part of every program, and the same work covers generative engine optimization (GEO) for tools that write answers from several sources. You get one plan and one report instead of three separate projects.
Each month we rerun your prompt set on every tracked engine and report mention rate, citation share, how your brand is described and which prompts you gained or lost. We also report AI referral traffic and leads from Google Analytics, so visibility is tied to business results.
Free first look
Tell us your website and the customers you want to reach. We will look at what AI engines say about you before we talk, so the first call starts with real answers instead of a sales pitch.