Turning a Webflow agency website into a US lead channel

The challenge

Appsrow builds websites on Webflow for businesses in the USA. The site had good service pages but was not producing a steady flow of enquiries from the buyers Appsrow wanted most: B2B and enterprise teams in the United States. Lead generation, not traffic, was the goal.

What we did

1. A baseline from real data

We built a performance report from Google Search Console and an AI visibility tracker, showing which queries already brought impressions, which pages converted and where Appsrow was missing from AI answers about Webflow development.

2. A roadmap focused on leads

We agreed a two-month plan for September and October 2026, then a Q4 roadmap aimed at winning B2B and enterprise clients in the USA. Every task was ranked by how close it sat to an enquiry.

3. City landing pages for the US market

We planned city-specific Webflow development pages for US tier 2 cities, where competition is lower than in New York or San Francisco but demand for agency partners is real. Each page answers the questions a buyer in that city asks, in an answer-first format.

4. AI visibility tracking

We track how AI engines answer prompts such as which Webflow agency to hire, so the content plan targets the answers that influence US buyers.

Results

Measured with ZeroRank AI visibility tracking over the 90 days to 26 October 2026, across a set of prompts US buyers ask about hiring a Webflow agency:

• 406 mentions of Appsrow in AI answers.
• Second of 18 Webflow agencies tracked by number of mentions.
• 11% share of AI visibility across the tracked prompts.
• 76 out of 100 average sentiment when an answer names Appsrow.

These figures are a snapshot of where Appsrow stands now. The next step is to grow its share on the prompts where competitors still lead.