What Is Salesforce Agentforce? Features, Pricing and Use Cases
Salesforce Agentforce explained: how its AI agents work, Dreamforce 2026 updates like Piper and Agentforce Coworker, Flex Credit pricing with examples and use cases.
On this page
- Key takeaways
- What is Salesforce Agentforce?
- How does Agentforce work?
- What can Agentforce agents do?
- What was announced at Dreamforce 2026?
- How much does Agentforce cost?
- Agentforce vs HubSpot AI agents
- How do you get started with Agentforce?
- Is Agentforce safe for business data?
- Frequently asked questions
- Next steps
- Sources
Last updated: 22 October 2026
Quick answer: Salesforce Agentforce is Salesforce’s platform for building and running autonomous AI agents inside its CRM, handling sales, service, marketing and back-office tasks using a company’s own Salesforce data. Pricing combines Flex Credits ($0.10 per agent action, sold as 100,000 credits for $500) with per-user licenses and editions. Salesforce reported more than 29,000 Agentforce deals by early 2026.
Salesforce, the world’s largest CRM company, launched Agentforce in 2024 and has since made it the center of its strategy. At Dreamforce 2026 it added job-ready agents such as Piper for sales development, an Agentforce Coworker for employees, new voice languages and integrations with Anthropic’s Claude and Slack.
This guide explains what Agentforce is, how it works, what it costs, real use cases, and how it compares with alternatives such as HubSpot’s AI agents, using Salesforce announcements and dated pricing reports as of October 2026.
Key takeaways
- Agentforce agents use Salesforce CRM and Data 360 data to answer, decide and act within guardrails you set.
- Flex Credits cost $0.10 per action (20 credits); 100,000 credits cost $500, per Salesforce’s May 2025 announcement.
- Eligible Enterprise Edition customers can get 100,000 free Flex Credits with Salesforce Foundations.
- Salesforce reported about $800 million in Agentforce annual recurring revenue, up 169% year over year, at the end of fiscal 2026.
- Dreamforce 2026 introduced Piper (AI sales development), Agentforce Coworker, Claudeforce (beta) and six new Agentforce Voice languages.
What is Salesforce Agentforce?
Salesforce Agentforce is an agentic AI platform that lets companies deploy AI agents which understand requests, reason over business data, and take actions such as updating records, answering customers, qualifying leads or resolving cases, inside Salesforce and connected systems.
| Key fact | Detail |
|---|---|
| Company | Salesforce |
| Launched | 2024; major updates at Dreamforce 2025 and Dreamforce 2026 |
| Pricing | Flex Credits ($0.10 per action), per-user licenses and add-ons, Agentforce 1 Editions |
| Free access | 100,000 Flex Credits with Salesforce Foundations for eligible Enterprise Edition customers |
| Adoption | 29,000+ deals; about $800M ARR (end of fiscal Q4 2026) |
| Best for | Mid-sized and large companies already on Salesforce |
For a general explanation of agents, read what are AI agents and what is agentic AI.
How does Agentforce work?
Agentforce works by combining a reasoning engine with your Salesforce data, defined actions and guardrails: an agent receives a request, decides which steps and data it needs, takes approved actions and hands off to a human when rules require it.
- Data: agents read CRM records, knowledge articles and data unified in Salesforce Data 360.
- Topics and actions: admins define what each agent handles and which actions (flows, Apex, APIs, prompts) it can run.
- Guardrails: instructions, permissions and escalation rules limit what agents can do.
- Channels: agents work in Salesforce apps, websites, messaging, Slack and voice through Agentforce Voice.
- Testing and monitoring: Dreamforce 2026 added Agent Optimizer, A/B experimentation, voice and conversation testing, and Agent Health Monitoring with 16+ built-in metrics.
Salesforce also announced Koa, a CRM reasoning model built on NVIDIA Nemotron, in pilot with general availability expected in Winter 2026. Building your own agents outside Salesforce? See how to build an AI agent.
What can Agentforce agents do?
Agentforce agents can handle customer service, sales development, sales coaching, marketing campaigns, field service and employee support. These are the main use cases Salesforce promotes.
| Area | Example tasks |
|---|---|
| Service | Answer customer questions, track orders, process returns, escalate complex cases |
| Sales development | Research and qualify leads, send personalized outreach, book meetings (Piper) |
| Sales | Summarize accounts, draft emails, update opportunities, coach reps |
| Marketing | Build segments, draft campaign content, personalize journeys |
| Field service | Schedule technicians, prepare job summaries; Field Voice in the Salesforce mobile app |
| Employees | Agentforce Coworker helps staff with internal tasks; Marshall handles back-office work |
For sales prospecting agents from other vendors, see best AI SDR tools, and for service, AI customer support tools.
What was announced at Dreamforce 2026?
At Dreamforce 2026 in San Francisco, Salesforce announced job-ready agents, an AI coworker for employees, deeper AI model and Slack integrations, and new tools for testing and monitoring agents. Salesforce’s recap was published on 28 September 2026.
- Agentforce Coworker: generally available.
- Job-ready agents: Piper (AI sales development) and Fin are mostly available now; Hunter becomes available in November 2026.
- Claudeforce and Slackforce: Claudeforce in beta; Slackforce generally available in October 2026.
- Long-horizon agents: pilot now, general availability in November 2026.
- Agentforce Voice: six new languages (Spanish, Italian, German, Portuguese, Japanese and Canadian French).
- Agent Optimizer and AI Skills: general availability in October 2026.
Anthropic’s models power many enterprise agents; see our Claude Opus 5.5 review. Microsoft offers a comparable employee agent in Microsoft Copilot Cowork.
How much does Agentforce cost?
Agentforce costs depend on the model you choose: consumption-based Flex Credits at $0.10 per action, per-user licenses for unlimited employee-facing use, or bundled editions. Salesforce recommends contacting sales for exact pricing.
| Pricing option | Price | Source |
|---|---|---|
| Flex Credits | $500 per 100,000 credits; 20 credits ($0.10) per action | Salesforce, May 2025 |
| Free credits | 100,000 Flex Credits with Salesforce Foundations (Enterprise Edition and above) | Salesforce, May 2025 |
| Per conversation (legacy) | $2 per conversation | Salesforce, May 2025 |
| Agentforce user license | About $5 per user/month plus metered credits | Third-party report, July 2026 |
| Agentforce add-ons (Sales, Service, Field Service) | About $125 per user/month | Third-party report, July 2026 |
| Agentforce 1 Editions | From about $550 per user/month, with 2.5M Flex Credits per org per year | Third-party report, July 2026 |
Worked example: a service agent that handles 10,000 requests a month, averaging 3 actions each, uses 30,000 actions x 20 credits = 600,000 credits, which costs 6 x $500 = $3,000 a month at list price. Compare that with your current cost per case before scaling.
Save money: Design agents to complete tasks in fewer actions (for example, one action that fetches all order details instead of three), and use free Foundations credits for pilots.
Agentforce vs HubSpot AI agents
Agentforce is more powerful and customizable for large organizations with complex data and processes, while HubSpot’s AI agents are simpler, cheaper to start and priced per outcome for small and mid-sized businesses.
| Factor | Salesforce Agentforce | HubSpot AI agents |
|---|---|---|
| Best for | Enterprises | SMBs and mid-market |
| Pricing | $0.10 per action, licenses, editions | $0.50 per resolved service chat; $1 per recommended lead |
| Customization | Very high (flows, Apex, APIs, Data 360) | Moderate (Agent Builder) |
| Setup effort | High; often needs admins or partners | Low to moderate |
| Voice | Agentforce Voice in multiple languages | Limited |
Read our HubSpot Breeze AI review and compare all CRMs in best AI CRM.
How do you get started with Agentforce?
You get started with Agentforce by picking one narrow, high-volume task, preparing the data and knowledge the agent needs, building it with clear guardrails in a sandbox, and launching to a small share of traffic. Teams that start with a broad “do everything” agent usually stall.
- Choose the use case. Good first agents answer order status questions, qualify inbound leads or summarize accounts for reps: repetitive work with clear success criteria.
- Clean the data. Make sure the records and knowledge articles the agent will read are accurate and current; agents repeat whatever the data says.
- Define topics and actions. List exactly what the agent may discuss and which actions it may take, and which requests must go to a human.
- Build in a sandbox. Configure the agent, write instructions in plain language and connect only the actions it needs.
- Test hard. Run real past questions, edge cases and attempts to make it go off-topic. Use Salesforce’s testing tools and track resolution and escalation rates.
- Launch gradually. Start with a small percentage of conversations or one region, review transcripts daily, then expand.
- Measure cost and value. Compare Flex Credit spend per resolved task with your current cost per task.
Many companies use a Salesforce implementation partner for the first agent. For context on where agents are heading across vendors, see our list of the best AI agents and the adoption data in AI marketing statistics.
Is Agentforce safe for business data?
Agentforce is designed for enterprise use with permissions, data controls and audit capabilities built on Salesforce’s platform, but like any AI agent it is only as safe as its configuration. Give agents the minimum permissions they need, require approvals for risky actions and monitor their activity.
Salesforce added Agent Health Monitoring, voice observability and testing tools in 2026 to help teams catch problems. For a practical checklist, read AI agent security.
Frequently asked questions
Is Agentforce free?
Partly. Salesforce gives eligible Enterprise Edition and higher customers 100,000 Flex Credits at no cost through Salesforce Foundations, enough for pilots. Production use is paid through Flex Credits at $0.10 per action, per-user licenses or Agentforce editions, depending on your contract.
What is the difference between Agentforce and Einstein?
Einstein was Salesforce’s earlier AI brand for predictions, generative features and bots. Agentforce is the newer agent platform that can reason and take actions autonomously. Salesforce now offers an Upgrade Agent to help move Einstein Bots to Agentforce, announced at Dreamforce 2026.
How many companies use Agentforce?
Salesforce reported more than 29,000 Agentforce deals and about $800 million in Agentforce annual recurring revenue, up 169% year over year, at the end of its fiscal fourth quarter of 2026, according to a Zacks report from April 2026.
Can small businesses use Agentforce?
Yes, but it is usually more practical for companies already using Salesforce with admin support. Small businesses often find HubSpot, Zoho or Freshsales AI simpler and cheaper. If you use Salesforce Starter or Pro, check which Agentforce options your edition supports.
Does Agentforce support Indian languages?
Salesforce added Spanish, Italian, German, Portuguese, Japanese and Canadian French to Agentforce Voice at Dreamforce 2026. Indian language support for voice was not part of that announcement; text agents depend on the underlying models and configuration, so check current language support with Salesforce.
Next steps
If you use Salesforce, claim your Foundations credits, choose one high-volume, well-documented process (such as order status questions or lead qualification), build a pilot agent with clear guardrails and measure resolution rate and cost per task. If you are not on Salesforce, compare simpler options first. Agentforce pricing and features change quickly, so confirm details with Salesforce before you commit.
Sources
- Dreamforce 2026 announcements, Salesforce, 28 September 2026, checked 22 October 2026
- Salesforce introduces new flexible Agentforce pricing, Business Wire, May 2025, checked 22 October 2026
- Agentforce adoption rises, Nasdaq (Zacks), 24 April 2026, checked 22 October 2026
- Salesforce Agentforce pricing: the real 2026 cost, eesel AI, July 2026, checked 22 October 2026
Pricing and features are checked at the time of writing and can change. Some links may be affiliate links, which never affect our verdicts.
