SEO services
SEO Consulting
Senior advice on search strategy that ties visibility work to pipeline, revenue and the questions your sales team hears.
Ideal client
Marketing leaders and in-house teams who want an experienced second opinion and a plan they can run.
Request an AEO AuditA second opinion that connects search to the business
Many companies already have people doing SEO: an in-house marketer, a content team, a development agency or a specialist supplier. What they often lack is someone senior to set direction, challenge assumptions and decide what matters this quarter now that search results include AI summaries and buyers also ask assistants for advice. SEO consulting provides that. We work alongside your team rather than replacing it.
What consulting covers
Strategy
We look at where demand for your offer actually comes from, how it splits between classic search results, local results and AI answers, and which pages and topics carry commercial value. The output is a short strategy you can explain to leadership in a few minutes, with clear reasoning for what to do and what to stop doing.
Roadmaps your team can run
Strategy without a plan is a slide deck. We turn it into a sequenced roadmap with owners, effort estimates and the reason each item is on the list, sized to the people and budget you actually have.
Reviews and decisions
Regular sessions to review progress, look at data and make calls on the questions that come up: a site migration, a new market, a content programme, an agency proposal, a sudden drop in traffic, or whether a new AI feature changes your priorities. Our guide to choosing an AEO agency shows the kind of scrutiny we bring to supplier proposals.
Reporting that means something
We help you replace vanity metrics with a small set of measures tied to outcomes: qualified organic and AI referral traffic, enquiries, pipeline and revenue where your systems allow, plus leading indicators such as visibility for priority topics. Our article on AEO KPIs explains the visibility measures we use.
How engagements are structured
- Strategy sprint. A fixed-scope project of a few weeks that ends with a strategy, a roadmap and a handover session.
- Advisory retainer. Monthly or fortnightly sessions plus ad hoc support, for teams who want ongoing senior input.
- Project oversight. Independent oversight of a migration, redesign or agency programme, so someone on your side checks the work.
Who it suits
Marketing directors, founders and in-house teams who are capable of doing the work but want experienced guidance, and agencies that want a specialist partner for AI search questions. It is a good fit if you have been told conflicting things about SEO and AI search and want a clear, evidence-based view.
When the work needs hands as well as advice, we can also take on delivery through our technical SEO, content optimization and AEO services.
Questions about SEO consulting
Do you work with our existing agency?
Yes. Many of our consulting clients keep their agency for delivery and use us for strategy and quality control. We are direct in our feedback but we are not trying to win the delivery work.
Is SEO still worth investing in with AI answers everywhere?
For most businesses, yes, but the shape of the investment changes. AI features still rely on crawled and indexed pages, and many queries still produce clicks. The question is which topics still send valuable visits, which have shifted to answers, and how to stay visible in both. Our article on zero-click search looks at this in detail.
Do you guarantee rankings?
No one can guarantee rankings or AI mentions. We commit to clear reasoning, honest reporting and work that improves the things search engines and AI systems are known to use.
Next step
Discuss your visibility strategy.
Tell us about your website and what you want more of. We will reply with what we would look at first and how an audit would run for your business.