12 Review and Listing Sites to Claim for AEO
The 12 review and listing sites worth claiming for answer engine optimization, from Google Business Profile and Bing Places to G2, Capterra, Trustpilot and Clutch, and how to use each.
On this page
- Key takeaways
- Which review sites matter by business type
- 1. Google Business Profile
- 2. Bing Places for Business
- 3. LinkedIn
- 4. G2
- 5. Capterra
- 6. TrustRadius
- 7. Gartner Peer Insights
- 8. Clutch
- 9. Trustpilot
- 10. Yelp
- 11. Tripadvisor
- 12. Justdial and regional directories
- How to earn reviews that help AI visibility
- Frequently asked questions
- Sources
Last updated: 29 October 2026
Quick answer: Every business should claim Google Business Profile, Bing Places and LinkedIn. Then add the platforms buyers in your category trust: G2, Capterra and TrustRadius for software; Clutch for agencies; Trustpilot for online brands; Yelp, Tripadvisor and Justdial for local and hospitality businesses. AI engines cite these sites often, and SE Ranking’s 2026 study found brands present on review platforms earned several times more ChatGPT citations than brands absent from them.
When someone asks an assistant “what is the best CRM for a small team?” or “which dentist in Gota has good reviews?”, the answer is rarely built from brand websites alone. Engines look for independent evidence, and review and listing platforms are among the easiest places to find it. Claiming and maintaining the right profiles is one of the quickest ways to strengthen your AI search visibility.
Key takeaways
- Claim the big three for every business: Google Business Profile, Bing Places and LinkedIn.
- Pick two or three category platforms rather than spreading thin across twenty.
- Use identical names, descriptions and contact details on every profile.
- Recent, detailed reviews help more than a high count of old ones.
- Never buy or fake reviews; platforms and regulators penalise it.
Which review sites matter by business type
| Business | Claim first | Then add |
|---|---|---|
| Local service business | Google Business Profile, Bing Places | Yelp, Justdial (India), Facebook, industry directories |
| SaaS or software | G2, Capterra | TrustRadius, Gartner Peer Insights, Product Hunt |
| Agency or consultancy | Clutch, Google Business Profile | GoodFirms, LinkedIn recommendations |
| Online store or D2C brand | Trustpilot, Google reviews | Amazon or marketplace reviews, Reviews on your product pages |
| Hotel, restaurant or travel | Google Business Profile, Tripadvisor | Booking platforms, Yelp, Zomato (India) |
1. Google Business Profile
The single most important listing for local businesses. Google’s guidance for AI features notes that keeping Business Profile information current helps, and local answers in Google’s AI features often reflect its details. Fill every field, add real photos, list services and reply to reviews.
2. Bing Places for Business
Microsoft recommends Bing Places for local businesses that want accurate details in Copilot answers. You can import an existing Google profile in minutes.
3. LinkedIn
LinkedIn appears among the most cited domains in ChatGPT, Google AI Mode and Perplexity answers in several 2026 studies. Keep your company page description, services and locations consistent with your website, and encourage team members to list their roles correctly.
4. G2
The leading B2B software review site. G2 pages frequently appear as citations for “best software for” prompts. Ask active customers for detailed reviews that mention use cases and company size.
5. Capterra
Part of Gartner Digital Markets alongside GetApp and Software Advice, Capterra reaches small business software buyers. A single profile can feed listings on the related sites.
6. TrustRadius
Known for long, detailed B2B reviews. Useful for enterprise software where buyers and AI engines look for depth.
7. Gartner Peer Insights
Enterprise IT buyers trust it, and reviews are verified. Worth claiming if you sell to larger organisations.
8. Clutch
The main review platform for agencies, consultancies and development firms. Clutch’s verified, interview-style reviews are often cited for “best agency in” prompts.
9. Trustpilot
Widely used by online brands and ecommerce. Trustpilot appeared in the top ten cited domains in LLM Pulse’s October 2026 snapshot. A free business account includes a limited number of review invitations each month.
10. Yelp
Still important for local businesses in the US and some other markets, and cited in local AI answers there.
11. Tripadvisor
Essential for hotels, restaurants, attractions and tour operators, where it often appears alongside Google reviews.
12. Justdial and regional directories
For Indian businesses, Justdial, IndiaMART (B2B) and Zomato (restaurants) are common sources for local and supplier questions. Other markets have their own equivalents; find them by checking which directories appear in answers for your category.
How to earn reviews that help AI visibility
- Ask at the right moment: right after a successful delivery, project milestone or support win.
- Make it one click: send a direct link to the review form, not to your profile home page.
- Suggest topics, not words: ask customers to mention what they used, the problem it solved and the result. Detail helps engines match reviews to prompts.
- Reply to every review: thank positive reviewers and answer criticism calmly with facts.
- Keep a steady pace: a few new reviews every month look more natural and current than a burst once a year.
Tools can automate requests and monitoring; see our list of the best review management software.
Not sure which platforms AI engines cite in your category? We check the sources behind the answers for your prompts and tell you where to focus. Request an AEO audit.
Frequently asked questions
Do reviews help with AI search?
Yes. Review platforms are among the sources AI engines cite most, and they give independent evidence about what you do and how well you do it.
How many review sites should I be on?
Usually five to eight: the core listings every business needs plus two or three platforms specific to your category.
Can I copy my reviews onto my own website?
You can display reviews with permission and according to each platform’s terms, but independent platforms carry more weight with AI engines than testimonials you host yourself.
Is it OK to offer incentives for reviews?
Many platforms ban incentivised reviews, and some regulators restrict them. Check each platform’s rules and never ask for positive reviews only.
Sources
- Top 10 sources LLMs cite most in 2026, Contently, April 2026
- Top cited domains across AI platforms, LLM Pulse, October 2026
- AI features and your website, Google Search Central
- Introducing AI Performance in Bing Webmaster Tools, Microsoft Bing, February 2026
Product details, prices and features are checked at the time of writing and can change. Sources are linked in the text so you can check them yourself.
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