Peec AI vs Otterly.AI vs Profound: Which AEO Tracker Should You Use?
Peec AI, Otterly.AI and Profound compared on price, prompts, engines and best use, so you can pick the right AI visibility tracker.
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Last updated: 26 October 2026
Quick answer: Choose Otterly.AI if you want the cheapest way to start ($29 a month for 15 prompts, covering ChatGPT, AI Overviews, Perplexity and Copilot). Choose Peec AI for the best balance for most marketing teams and agencies ($95 a month for 50 prompts across three chosen models). Choose Profound if you are an enterprise that needs many engines, unlimited seats and API access, with custom pricing.
These three are among the most widely used AI visibility trackers. All three run your prompts through AI engines and report mentions, positions and citations. They differ mainly in price per prompt, engine coverage and enterprise features. Prices below were published on vendor pages in October 2026.
Key takeaways
- Otterly.AI is the lowest entry price; some engines are paid add-ons.
- Peec AI offers clear reporting and good value per prompt for growing teams.
- Profound targets enterprises with broad engine coverage and API access.
- Compare cost per prompt and whether your key engines are included.
- Use a free trial with your real prompts before committing.
Side-by-side comparison
| Otterly.AI | Peec AI | Profound | |
|---|---|---|---|
| Entry price | $29/month (Lite) | $95/month (Starter) | Custom |
| Entry prompts | 15 | 50 | Trial with 50 prompts a day |
| Higher tiers | Standard $189 (100 prompts), Premium $489 (400) | Pro $245 (150 prompts), Advanced $495 (350) | Enterprise plans |
| Engines | ChatGPT, AI Overviews, Perplexity, Copilot; Claude, AI Mode, Gemini as add-ons | Choose 3 models on entry plans; more on higher tiers | Up to 9, including ChatGPT, AI Mode, Gemini, Claude, Perplexity, Copilot and DeepSeek |
| Approx. cost per prompt (entry) | $1.93 | $1.90 | On request |
| Best for | Freelancers, small businesses | Marketing teams, agencies | Enterprises |
Otterly.AI: best for small budgets
Otterly.AI is the easiest way to begin tracking. The Lite plan covers the four engines most buyers meet first and is enough for a local business or a single product. Budget for add-ons if your audience uses Gemini, Claude or Google AI Mode heavily.
Peec AI: best for most marketing teams
Peec AI reports visibility, position, sentiment and cited sources in a clean interface that works well for client and leadership reporting. At $95 for 50 prompts, it is a practical step up when you track several product lines or competitors. Yearly billing was about 15% cheaper in October 2026.
Profound: best for enterprises
Profound covers the widest range of engines and adds enterprise features such as unlimited seats and an API. Its self-serve prices were not shown on its page in October 2026, so expect a sales process. It suits large brands with many markets, products and stakeholders.
Which should you choose?
| If you are… | Choose |
|---|---|
| A local business or freelancer tracking under 20 prompts | Otterly.AI |
| A marketing team or agency tracking 50 to 350 prompts | Peec AI |
| An enterprise needing many engines, seats and API | Profound |
| Already paying for Semrush or Ahrefs | Consider their AI add-ons first |
Other options, including Scrunch AI and AthenaHQ, are covered in our best AI visibility tools guide and the full AEO tool stack.
Not sure which tracker fits? Digital Tatva can set up tracking on the right tool for your budget and turn the data into a monthly action plan. Talk to us.
Frequently asked questions
Is Peec AI better than Otterly.AI?
Peec AI suits teams that need more prompts and richer reporting; Otterly.AI is cheaper for small prompt sets. Cost per prompt at entry level was almost the same in October 2026.
How much does Profound cost?
Profound used custom pricing in October 2026, with a trial available. Earlier third-party listings showed self-serve tiers, but you should confirm with its sales team.
Do these tools track Google AI Overviews?
Yes, all three track Google’s AI surfaces, though plan and add-on details differ. Check that AI Overviews and AI Mode are included in the plan you choose.
Can I switch trackers later?
Yes. Keep your prompt list in your own spreadsheet so you can move it between tools and keep a consistent baseline.
Sources
- Peec AI pricing, checked October 2026
- Otterly.AI pricing, checked October 2026
- AI visibility tools compared, SEO Stuff, October 2026
Pricing and features are checked at the time of writing and can change. Some links may be affiliate links, which never affect our verdicts.
