How to Set Up Google Ads No-Code Conversion Tracking (Step-by-Step Guide)

Google Ads has introduced a No-Code Conversion Setup feature, making it easier for advertisers to track important actions like purchases, form submissions, and sign-ups—without needing to modify website code. This update simplifies the process for small businesses, marketers, and non-technical users who want to measure their campaign performance accurately.

In this guide, we’ll walk you through the step-by-step process of setting up Google Ads No-Code Conversion Tracking so you can start measuring your advertising success effortlessly.

Step 1: Log in to Your Google Ads Account

1. Go to Google Ads and log in to your account.
2. Click on the Tools and Settings icon (wrench icon) in the top-right corner.
3. Under the “Measurement” section, select Conversions.

Step 2: Create a New Conversion Action

1. Click the + New conversion action button.
2. Choose Website as the conversion type.

Step 3: Enter Your Website URL

1. Google Ads will ask for your website URL to scan your site for possible conversion actions.
2. Enter your website domain (e.g., www.example.com) and click Scan.
3. Google will automatically detect events like form submissions, button clicks, and purchases that can be tracked.

Step 4: Choose the Conversion Action to Track

1. Once the scan is complete, Google will show a list of suggested conversion actions.
2. Select the action(s) that match your campaign goals (e.g., “Purchase,” “Lead form submission,” “Phone call”).
3. If Google does not detect your desired conversion, you can manually specify it.

Step 5: Configure Your Conversion Settings

1. Name Your Conversion – Give it a meaningful name like “Purchase Completed” or “Lead Form Submitted.”
2. Select a Conversion Category – Choose from options like Purchase, Sign-up, Contact, or Submit Lead Form based on your goal.
3. Set a Conversion Value (Optional) – If you want to assign a dollar value to the conversion, enter it here (useful for eCommerce).
4. Choose a Conversion Count Method:
   • Every Conversion: Ideal for sales (e.g., tracking every purchase).
   • One Conversion Per Click: Best for lead generation (e.g., tracking unique form submissions).
5. Select the Attribution Model: Choose how credit is assigned to different ad interactions.

Once these settings are configured, click Next.

Step 6: Enable No-Code Tracking

1. Instead of choosing “Install the conversion tag manually”, select “Use No-Code Setup”.
2. Google Ads will confirm that tracking will be enabled automatically without adding any manual code to your website.
3. Click Save and Continue to finalize your conversion action.

Step 7: Verify Your Conversion Tracking

1. After setting up, Google Ads will start tracking conversions automatically.
2. To ensure everything is working correctly:
   • Go to Tools & Settings > Conversions in Google Ads.
   • Check the Status column next to your conversion action. If it says Recording Conversions, your setup is complete.
   • If no conversions are recorded after a day, test the process by completing an action on your website.

Step 8: Monitor and Optimize Your Conversions

1. Navigate to Google Ads > Campaigns and click on a campaign to analyze conversion data.
2. Use Google Ads Reports to track conversion rates, cost-per-conversion, and other metrics.
3. Optimize campaigns based on insights—adjust bids, update keywords, or improve ad creatives to increase conversion rates.

Final Thoughts

Google Ads’ No-Code Conversion Setup is a game-changer for advertisers who want to track key actions without the hassle of coding. Whether you run an eCommerce store, a service-based business, or a lead generation campaign, this feature ensures that your conversion tracking is accurate, easy to set up, and highly effective.

Now that you know how to set it up, start tracking your conversions today and optimize your campaigns for better performance! 🚀